Completed projects

PROJECT: ETHNOGRAPHIC RESEARCH OF MOBILE INTERNET USERS

RESEARCH OBJECTIVES:

Users socio-demographic characteristics
Main purposes of mobile Internet using
Factors influencing the choice of the operator
Intensity of use of the mobile internet and its dynamics
Regional specificity in the use of mobile Internet
User Preferences
The main disadvantages of the modern mobile Internet

The research examined the different age and social groups of Internet users. The combination of quantitative and qualitative data collection methods allowed effectively solve all the tasks and helped to develop a strategy to work with service users.

PROJECT: RUSSIAN METAL DETECTOR MARKET STUDY

RESEARCH OBJECTIVES:

Market volume and dynamics
Market forecast
Consumption structure by regions
Market structure by producers and models
Price segmentation
Consumer motivation and selection factors study
Specifics of the Russian legislation

The project was aimed at assessing the current state of the market and forecast its future development. Due to the tightening of the law on the use of metal detectors the sales of new products significantly fell and market share of used metal detectors and related products increased. The study allowed optimizing promotion ways and identifying the most promising consumers groups.

PROJECT: FLOOR COVERINGS MARKET IN THE COMMERCIAL SEGMENT

RESEARCH OBJECTIVES:

Market volume and dynamics
Market capacity
Market forecast
Consumption structure by type of commercial real estate
Competitive situation
Price segmentation
Promotion ways and their effectiveness

The study identified the most promising types of consumers and adjusted pricing depending on the types of products. Also were analyzed regional markets and chosen the most successful directions of development.

PROJECT: STUDY OF LOW VOLTAGE PRODUCTS B2B CONSUMERS

RESEARCH OBJECTIVES:

Market volume and dynamics
Market structure
Competitive situation
Market forecast
Consumption structure by type of property
Price segmentation
Main producers distribution system
Factors influencing the choice of equipment in B2B segment

The study analyzed the main producers current distribution system, identified their advantages and disadvantages. Also the market forecast was build, and the most promising areas of development identified.

PROJECT: NEON ADVERTISING MARKET RESEARCH

RESEARCH OBJECTIVES:

Market volume and value
Market capacity
Market forecast
Consumption structure by by the value of the business and the types of services
Competitive situation in Moscow and Saint-Petersburg
Price situation
Regional specificity

During the research the market capacity of neon signs was assessed. Were highlighting the most promising consumer segments and made adjustments in the typical kinds of services, depending on the sphere of consumer activity.

PROJECT: STUDY OF B2B LOGISTICS SERVICES CONSUMERS

RESEARCH OBJECTIVES:

Market volume
Market capacity
Market forecast
The structure of logistics services consumption in the breakdown by major industries
Key operators on the market of long-distance and international traffic, the dynamics of their development
Cost of services by types
Price dynamics
Plans of consumers regarding services consumption
Consumer preferences

A large-scale quantitative survey of B2B customers of logistics services throughout Russia with the segmentation of the main consumer groups was carried out, the key players on the market were interviewed, and a series of in-depth interviews with the carriers was conducted.

PROJECT: THE CONSTRUCTION EQUIPMENT MARKET

RESEARCH OBJECTIVES:

Volume and dynamics of the market
Market capacity
Market structure by the type of equipment and FD
Market forecast
The market structure by type of users (construction companies in the residential and commercial real estate segments, road construction companies, construction companies in the segment of land and landscape works, etc.)
Competitive situation
Factors of choice of the construction equipment
Plans of the consumers

The construction companies, key players on the construction equipment market were interviewed, the representatives of the Ministry of Transport and Communications.

PROJECT: CONSUMPTION OF PHARMACEUTICAL PRODUCTS STUDY IN THE STATE SECTOR

RESEARCH OBJECTIVES:

Market volume
Market capacity
Market structure by types of products
Market forecast
Trends and factors affecting demand
Competitive situation
Distribution system
Study of the tender system
Plans of consumers
The structure of public health facilities and pharmacies financing

A quantitative survey of health care facilities throughout Russia (federal, regional, district health care facilities, urban health care facilities and first-aid station), distributors of pharmaceutical products, the Ministry of Health was carried out.

PROJECT: STUDY ON OPTIMIZATION OF FOOD DISTRIBUTION SYSTEM

RESEARCH OBJECTIVES:

Profiles of key players in the distribution segment (customers, geographic coverage, power, etc.)
Terms and сonditions
Market entry conditions
Barriers and opportunities
Recommendations on the promotion of products (format of a store, products, potential partners, etc.)

The distributors of food products, representatives of retail chains and stores were interviewed.

PROJECT: STUDY OF DISTRIBUTION CHANNELS ON THE MARKET OF MEASURING DEVICES FOR GEODESY

RESEARCH OBJECTIVES:

Terms and barriers to entry the market
Profiles of the key distributors (range, geographical coverage, availability of service centers, etc.)
Advantages and disadvantages of the product
Demand for products by type of customer and geography (FD)
Consumer preferences
Plans of consumers

The key distributors in this segment were interviewed; the quantitative and in-depth interviews of potential consumers were carried out.